What This Framework Does
The Brand 360 Audit is a comprehensive assessment that evaluates your brand across five critical dimensions:
- Brand Foundation: Mission, values, and core problem you solve
- Brand Positioning: How you differentiate from competitors
- Messaging & Communication: Value proposition and messaging consistency
- Visual Identity: Brand guidelines and visual consistency
- Digital Presence: Website clarity and channel consistency
Before You Start
To get the most accurate and helpful results from your Brand 360 Audit, gather these materials:
- •Your current website URL
- •Any existing brand guidelines or style guides
- •Marketing materials (brochures, presentations, social media profiles)
- •List of your top 3 competitors
- •Customer testimonials or feedback (if available)
💡 Pro Tip: Set aside 30-45 minutes for the full assessment. The more detailed your answers, the more valuable your results will be.
How to Run the Assessment
Upload the Framework
Follow the setup instructions for your chosen AI platform (ChatGPT, Claude, or Manus) to upload the Brand 360 Audit JSON knowledge base.
Start the Conversation
Begin with: "I'd like to run a Brand 360 Audit for my business"
The AI will introduce itself and explain the process, then guide you through questions in each of the five assessment areas.
Answer Thoughtfully
Be specific and honest in your responses. The AI may ask follow-up questions to clarify or dig deeper. This is normal and helps create a more accurate assessment.
Review Your Report
After completing all questions, the AI will generate a comprehensive report with:
- • Executive summary of your brand health
- • Detailed analysis of each assessment area
- • Identified strengths and gaps
- • Prioritized recommendations with action steps
Tips for Best Results
✓Be honest about weaknesses: The audit is most valuable when you're transparent about what's not working.
✓Involve your team: Consider having key team members answer questions about their areas of expertise.
✓Have examples ready: Link to specific pages, posts, or materials when asked about your brand presence.
✓Save your report: Download or copy the final report for future reference and implementation planning.
What You'll Get
Your Brand 360 Audit report includes:
Executive Summary
High-level overview of your brand health and key findings
Current State Assessment
Detailed analysis with scores for each area
Strengths & Gaps
What's working well and what needs improvement
Action Plan
Prioritized recommendations with implementation steps